Too Good to Go - A Food Waste Reduction Success


Too Good To Go

Nisa reveals success of food waste partnership

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By Liz Wells in Industry News 1st October 2020

Nisa partners have saved more than 10,500 meals since signing up with food waste initiative Too Good To Go a year ago.

Around 60 Nisa stores are now working with Too Good To Go and reducing food waste in their stores by offering ‘magic bags’ of miscellaneous surplus stock – which is close to the end of its shelf life, but still within its best before date – to shoppers.

To date, Nisa partners have seen more than 6,600 all-time unique consumers through their doors to make use of the Too Good To Go initiative and in doing so have prevented a massive 26,320kg of CO2 emissions.

Nisa partner Dan Brown of Pinkie Farm, in Musselburgh, said: "Our business is very focused on fresh and with that comes a lot of waste, so we wanted to try and find a solution. Since working with Too Good To Go the amount of food we’ve been throwing away has dramatically decreased, we’ve been saving a lot of money and our customers are thrilled.

"It’s given us a great image within the community. It’s been fantastic and very easy to use, being set up overnight and it’s been really simple ever since."

Paschalis Loucaides, UK country manager at Too Good To Go, added: "Eradicating food waste will only happen when we get brands and local communities on board to fight together and with Nisa, we’re doing just that. With almost 60 partner stores live on our app we’re proud to be helping to ensure that delicious food is being eaten rather than wasted.

"Together, we can create significant impact, and I’m looking forward to seeing many more Nisa stores joining our movement in the future."

Too Good To Go will be attending the virtual Nisa Expo later in October and hopes to get more partners engaged in the scheme.

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