Of course it does, you made it.

If you shipped it to the world (or even showed it to a colleague) it might be because you liked it. You made it for yourself.

But if your music, your graphic design, your website–whatever your work is–isn’t resonating with the market, it might be because you forgot to make it for them.

Empathy is at the heart of design.

What do people in this group think looks great? What do they need?

Make that.

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